My iMac is placed facing its back to the wall and plugging in any USB wire is kinda shot-in-the-dark for me. Unless I turn the entire monitor to one side…you get my drift, right? As my struggle continues, I often wonder why couldn’t they design the plug-head to be more instinctive to hook-up. Something like the Eidetic USB; very obvious which way this plug goes in. Plus a random touch to the slot can confirm the way you slide it in. Superb!