The design elements should be square and circular. No decoration except for the strap. Timeless. There is a large and a small point of light. One reads the time like an analog clock. There is no specific target group, because the design is more neutral. However, the draft intended more masculine. Less is more with premium character.
Minimalist LED Watch Concept by Felix
Felix says:
I’ve always wanted to make a jewel-like clock, which is minimalist and timeless.
Design by Felix Runde
