“This is “Scroll” and as the name suggests this design was inspired by the form of ye olde worlde rolled up parchment. The basic form consists of two round dials with scroll like discs for hands.
The time telling method is very simple: the top dial displays the hours and the lower the minutes in an analogue style, powered by two traditional analogue mechanical movements.
The scrolled hands are essentially a helixed surface. The leading edge acts as the hand to point out the time. The front leading face would be illumintated at a touch of one of the buttons mounted top and botton of the two dials for poor light conditions.
This design has a steampunk feel, especially in the distressed steel material. As a result it will hopefully appeal to people with a taste for industrial styling and mechanical movements.
The watch is very simple both in form and in use so may appeal to people who like no frills minamalistic design. The simple form and function combined with the feasibilty helps this design stand out from others. The design is simple and would allow for traditional manufacturing techniques and process which increase the viability.”
Design by Peter Fletcher [via]