This concept LCD watch design uses the shape of a butterfly to display the time and date, hence it’s name “Chou”, which is Japanese for “butterfly”.
Figuring out the time or date on this watch is surprisingly easy. Basically, each group of 3 spots forming an arc on the butterfly’s wings mimics the positions of 3 of the hour/5 minute markers on a circular analogue watch. In the “time” mode the white ones indicate the hour and the black/grey ones indicate how many 5-minute increments have elapsed. The 4 large white spots forming the butterfly’s body indicate additional increments of 1 to 4 minutes. In the “date” mode the white ones indicate the month and the black/grey ones indicate how many 5-day increments have elapsed. The 4 large white spots forming the butterfly’s body indicate additional increments of 1 to 4 days. The time and date are indicated on the larger spots by smaller black and white ones. Please take a look at the images below for a better understanding of how to tell the time on this watch.
This watch is USB rechargeable via a computer and the strap is made from an animal friendly material. The display is available in a variety of colours and is “always on”. The watch’s buttons end flush with the side of the case so they don’t protrude.
I feel this design would appeal to anyone who likes nature, art, quirky things and creativity.
This design stands out because of its unique, eye-catching butterfly display which is also modern-looking and relatively simple to read.
Design by Lloyd Mushy [via]