I was sketching for a watch, that uses a two storey display that can be read best from a certain perspective. The four digits of time (or date) are shown in the well known LCD numbers. But they are split into an upper and a lower half. Both halves are stacked above each other while the lower half is below the upper half – easy to keep in mind.
If you look orthogonally at the display, you cannot read it. Any other angle might be good with some practice but the only perfect point of view is from about 45˚ below.
From there the two layers are visually aligned and you can recognise the four numbers. This perspective is reserved to the wearer so the display looks cryptic to others. The lower layer is the bottom face of an upside-down truncated pyramid and is therefore always visible. The edgy design of the watch is based upon this geometric shape. The lower half of numbers uses coloured LCD while the upper one uses the traditional black LCD. While working with the split LCD parts I came up with the title “coal and acid” standing for the black and the coloured numbers. That name is as strange as the watch itself, so I kept it.
This is a watch for people with a sense for breaking traditions. The LCD style is known but has been transformed in an artistic way so arts lover might like this watch. The cryptic looking display encourages deciphering and so I also address the homo studens mirus (the common geek). This is a sharp remarkable watch with a tricky and stylish display that looks familiar but is actually unseen like this before.
Design by Samuel Jerichow [via]