Dietrich says :
This idea was inspired by my inaccurate memory of a 1980s video game called Qix, and also by sun-dials. I originally had two watch ideas – one for the outer triangles and for an inner triangle, so I merged the two.
To tell the time, simply imagine an analog watch. The red wedge = hours, the yellow wedge = minutes, the light blue wedge = seconds. The shadowy triangle helps orient to where the wedges are, and is incredibly funky. The animated gifs will make it obvious.
Anybody that wants to be noticed will love this watch. The triangular animation in the centre will definitely draw attention, especially during the hourly animation (which occurs when all coloured wedges line up.
What is particular about this theme is the design carries through to all facets of the watch. Triangles, triangles and more triangles – even on the watch band! And it’s easy to tell the time. The triangular shadow is an eye-catcher, because it throws the notion of analog “hands” out the water.
Design by Dietrich [via]