
EasyGrab Camera Concept by Arttu-Matti Immonen is specially designed for the particular silver generation, producing photography and easy activity rather than a challenge. The design language is pretty standard with a few exceptions; including the shutter button is not in addition to the camera, instead this is a leaver placed in the front from the camera. The camera is easy to hold with either hands and has 2 scrolls that control the zoom. Interestingly the zoom has entry from both the front and back of the camera.











