The inspiration for this watch came from the number sign (hash, pound sign, rarely octothorp in different variations). This symbol divides an area into nine squares.
I sketched around for a digital display and quickly came to the double square numbers, you can see in the images. I took the name Octothorpe due to it’s emphasis on the number 8. There are 8 squares forming the time display and each of them is made of 8 segments.
The eight squares are aligned along the edges of a rhombic plane. They have a varying amount of lit and unlit segments and look confusing to the untrained eye. A pair of squares forms a number and each number has been framed to ease up reading. You read the time up-down-left-right – the same order as if you would write a +. Once you’re used to the numbers, it’s a piece of cake to read it while others might look at you like a car.
I let the rhombic display straightly morph into the straps and kept the case pure and simple. In the center of the case are four buttons, the upper, lower, left and right one activate the time, the date, an animation and the setting mode.
Octothorpe is a simple and stylish LED watch for everyone who likes it cryptic but easy to decipher. It’s an artistic but not too playful way to tell time.
Design by Samuel Jerichow [via]