I wanted to design an elegant analogue watch using ribbons as a theme. The hands are in the shape of discs which have a ripple in them for highlighting the time and the strap is made of one continuous strip of material.
The time telling is the same as a traditional analogue watch, the ripples in the discs act like hands and point out the time. The rings are backlit to aid telling the time in poor light or just to add a little drama.
This watch design stands out due to its elegant look and sophisticated appeal and would appeal to people who like such. It is different enough for the Tokyoflash customer and elegant enough for the more traditionalist.
Design by Peter Fletcher [via]