As people will know by now I am a bit of a petrol head and love anything to do with cars and motorcyles etc. I was looking at designing an LED watch using a standard analogue format when I realised that the LEDs looked rather like the spokes of a car alloy wheel, “P-Zero” (the name of a famous performance tyre) was born.
The time setting controls are on the back of the watch to avoid cluttering the design, they are arranged in such a way to look like a brake disc and wheel hub
The hours are displayed by the 12 LED wheel spokes arranged in a traditional analogue format. The minutes are displayed by an analogue disc in the centre of the wheel hub. The arrow on the disc is illuminated in the same colour as the LED spokes.
Although the theme is aimed at like minded petrol heads such as myself, the design is clean and simple enough hopfully to appeal to a wider market. The proportions are conventional and small enough to be described as uni-sex.
This design stands out due to the alloy wheel theme which gives the watch a sporty fun feel. The metallic version looks more subtle and grown-up and may appeal to a more mass market.
Design by Peter Fletcher [via]