This is “Pozi-Drive” a very simple digital LED design. The basic premis is the display is made up of four groups of LEDs arranged in a cross-headed screw like arrangement hence the name “Pozi-Drive”.
The top two screw heads tell the hours (or months) and the lower two the minutes (or days). This is done by illuminating the circle of LEDs or the cross shape group of LEDs to create basic round digits.
The design has a fun but industrial feel. The strap has machined triangles to continue the theme through and a screw like crown for adjusting the time. This theme and fun LED colours will hopefully appeal to a wide audience. The slim like proportions will make the design available for the majority of wrist sizes.
Design by Peter Fletcher [via]