This is “Subway”. I had an idea of a always on LCD display that showed continuously changing apparently random numbers. Some of the numbers tell the time but without knowing the order are completely meaningless.
To tell the time the watch would be activated either by a button or touchsensitive screen controls. Once activated an animated chain links the appropiate numbers together showing the time, the order the numbers are linked in shows the order in which they should be read. This means of displaying a sequence of numbers would work equally well for the date too. This animated chain looks like the graphics used on some underground train maps hence the name subway.
The watch is very simple in both its styling and operation and therfore should appeal to the main stream. The display style would lend it self to different colour combinations and different animations, hopefully appealing to a wider audience.
This design stands out due to its simple, intuative time telling method and use of existing technologies and production methods.
Design by Peter Fletcher [via]