Heather & Laszlo say:
Most, if not all, ladies’ fashion watches on the market right now are analog. The digital watches available are generally sporty and made of plastic or rubber with boring monochrome displays. Ladies’ watches have seldom been tackled on the Tokyoflash blog, so we decided to create a digital LCD ladies’ fashion watch.
To do so, we needed to change our perspective. The female demographic as a whole is not looking for sci-fi themes, or alien writing, or anything where they have to calculate the time. So, the Oblique for ladies shows the digital time using fairly traditional digits, uniquely laid out along a slanted screen, allowing the wearer to read the time at a glance, yet still providing a refreshing alternative to the boring displays currently available.
In addition, the Oblique case has a very distinctive shape, surrounding the unique slanted screen with open space and a rounded rectangular frame, giving the watch a more feminine, jewelry-like quality.