Philips Next Simplicity

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next simplicity philips
After presenting its new brand promise sense and simplicity, Philips switched to create to understand more about tangible yet inspiring methods for interacting the company promise through simplicity-brought design. Philips Design produced Next Simplicity an investigation of an image for simplicity, keeping finish-user experience, technological improvements and sociological trends at the middle of focus. Innovative concepts and dealing models were developed around five styles: care, glow, play, share and trust with each concept indicated by its simplicity of use.
Design by Philips


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