This is a revision of my Inch concept. I have made some changes, of which I think they improve the concept.
I gave the watch a sleeker look, giving it a more dynamic shape and distinguishing the strap’s sides from their faces with a translucent matte material.
The display is experiencing the biggest change.
First, I gave it two magnetic watch hands that are clearly readable and loosely fixated on the bottom of the display so they can still be influenced by the two magnets in the bottom part of the case. That part is carrying a rather traditional analog watch mechanism now with the just mentioned magnets working as watch hands.
The readability was improved by adding indicators this time and taking the decision, of making indicators, away from the wearer. This is making his/her life a tad easier. The more traditional watch hands and the indicators are giving the watch a proper face now, independent from the material, that can be put into the straps.
The watch is again 1000 in 1. You can draw or print or cutout your own strips that have to be one inch in width. Whatever you like – show it! Inch is individual like a Swatch or a Nooka watch, but customisable like a computer desktop background.
Inch is your playground, now play
Design by Samuel Jerichow [via]